Mar 27, 2020
In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s
topic: Seven Deadly Facebook Ads Mistakes to Avoid in
2020.
[00:36] Take advantage of lookalike audiences on
Facebook.
[01:29]
Do not send customers back to the
same landing page that they did not convert
from.
[02:18] Be sure to think through your funnel
carefully.
[03:23] Sell through your educational content rather
than take people directly to a product
page.
[04:24] Keep your ads fresh by putting out new ones
frequently and alternating
them.
[05:30] Don’t be afraid of using video ads – it
outperforms image and text-based
ones.
[06:10] Ensure that you target broadly
enough.
[06:53] That’s it for
today!
[06:55] To stay updated with events and learn more
about our mastermind, go to the
Marketing School site
for more information.
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