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Marketing School - Digital Marketing and Online Marketing Tips


Aug 31, 2021

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software.
  • [01:18] The danger of selling software with a small TAM and big churn.
  • [01:51] Doing customer development and remembering not to undercharge.
  • [02:58] Using the freemium model and having good onboarding.
  • [03:57] Continuously iterating and making your product better.
  • [04:05] Remembering to vet employees and have a focused offer.
  • [04:41] That’s it for today!
  • [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.

 

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Links Mentioned in Today’s Episode:

 

Profitwell

Tomasz Tunguz

Openview

 

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