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Marketing School - Digital Marketing and Online Marketing Tips


Sep 4, 2021

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them.
  • [00:25] The cost of a bad hire is bigger than an a solid hiring process.
  • [00:47] Asking candidates how they would solve specific problems and testing them.
  • [02:05] Lessons for hiring from Who.
  • [02:33] Using written prompts and combining past experience with hypotheticals.
  • [03:36] Vetting clients on their social media platforms.
  • [03:55] Using extreme reference checking.
  • [05:09] That’s it for today!
  • [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.

 

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