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Marketing School - Digital Marketing and Online Marketing Tips


Apr 29, 2022

In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your retention levels!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Three ways to drastically improve your client retention.
  • [00:25] Why 30-40 percent churn should be avoided.
  • [00:48] How to use a credit card updater and PayPal to improve retention.
  • [01:31] What it means to have an executive sponsor and how it helps clients.
  • [02:34] How to run Net Promoter Scores (NPS) and solve your retention problems one issue at a time.
  • [03:17] What the book 7 Powers: The Foundations of Business Strategy can teach us about retention.
  • [04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:27] Go to https://www.marketingschool.io/live to learn more about our next live event!

 

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