Feb 24, 2022
In episode #2016, Eric talks
with Alex Lieberman about how Morning Brew grew into a $75M+ email
juggernaut, and the future of media. Morning Brew is a media
company that has redefined the business news landscape through
approachable, digestible, and downright funny content! Co-founded
by Alex Lieberman and Austin Rief in 2015 at the University of
Michigan, the company has grown from producing an exceptional daily
newsletter for business leaders, to so much more. Tuning in you’ll
hear from Alex about how they built Morning Brew from the ground
up, their continually evolving marketing strategies, and what it
was like selling a controlling stake of the company to Business
Insider. We talk about the role of paid acquisitions and growth
marketing, and Alex recounts how one of their most successful
creative ads led to them transitioning from Facebook adverts to
using influencers on TikTok and YouTube. Alex also shares the
details of how he started the Founders Journal Podcast and gives
listeners a sneak peek into his upcoming podcast called Imposters,
where he interviews esteemed athletes, artists, and business
leaders about the biggest challenges they’ve faced in their lives
and careers. Make sure you tune in for this thought-provoking and
exciting conversation to learn more about what it takes to build a
successful media company!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: How Morning Brew Grew Into A
$75M+ E-mail Juggernaut (And The Future of Media).
- [01:02] Get to
know today’s guest, Alex Lieberman, and how he created Morning
- [02:32] Some
of the reasons why Morning Brew grew as quickly as it
- [03:36] The
role of paid acquisitions, growth marketing, and good
- [04:13] How
one of their most successful ads led them to transition from
Facebook to using influencers for platforms like TikTok and
- [06:09] How
Alex determined his role at Morning Brew and what he is working on
- [10:46] Alex’s
thoughts on the next phase of his career and founding new
- [13:53] The
story of how Alex started The Founder’s Journal
- [16:22] The
challenge Alex faced when he was selling Morning Brew while also
doing his podcast.
- [18:28] How
often Alex records his podcasts and the topics that resonate most
with his audience.
- [22:07] Future
media trends that Alex is excited about.
- [23:13] The
creator economy and how Morning Brew supports creators who don’t
necessarily want to be entrepreneurs.
- [26:09] How
the scope of Morning Brew as a media empire has
- [28:16] Alex
shares his profound book recommendation.
- [29:17] Why
the screen time app on Alex’s phone is currently his favorite
- [30:29] Some
of the ways that Alex takes care of his mental health.
- [31:15] Alex’s
upcoming podcast, Imposters, and how it explores the biggest
personal challenges that his guests have had to
- [32:10] That’s
it for today!
- [32:10] Go
to learn more!
Links Mentioned in Today’s Episode:
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